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ProductMay 2026
Protocol homepage direction: Train hard. Think less.
A cleaner public site direction focused on the athlete's job: do the work while Protocol handles the structure, tracking, and progression.
The new homepage direction is intentionally simpler: the athlete does not need another dashboard yelling for attention. The athlete needs to start the session, stay in it, and trust that the system is carrying the details forward.
That is why the core line is Train hard. Think less. It keeps the product honest. Protocol is not selling magic. It is removing spreadsheet, timer, note-taking, and progression friction around structured training.